Miscellaneous Nondurable Goods Merchant Wholesalers

Businesses and organizations in the Miscellaneous Nondurable Goods Merchant Wholesalers industry (NAICS code 4249, part of the Wholesale Trade sector) received 27,445 PPP loans totaling $2.66B during the COVID-19 pandemic.

The average loan for this industry was $96,890 — above the national PPP average of approximately $67,000. This reflects the small business character of most participants in this industry, typically sole proprietors and micro-businesses with modest payroll obligations.

95.0% of loans in this industry were forgiven — totaling $2.61B. To qualify for forgiveness, borrowers had to demonstrate that they maintained headcount and compensation levels and used at least 60% of loan proceeds for payroll expenses.

Notable recipients in this industry include ISAGENIX WORLDWIDE INC of GILBERT, AZ ($9,999,997); SUNRISE COOPERATIVE, INC. of FREMONT, OH ($7,874,450); and AMERICAN PROMOTIONAL EVENTS, INC. of FLORENCE, AL ($6,688,560).

The loan amount distribution for this industry shows a more even spread across loan sizes, suggesting a mix of small and mid-sized businesses. Because borrower names are withheld for loans under $150,000, a substantial portion of recipients in this industry may not appear by name in this dataset.

As part of the broader Wholesale Trade sector — selling goods to retailers, industrial, commercial, institutional, or professional business users. — businesses in NAICS 4249 were particularly reliant on PPP assistance to bridge the gap between declining revenues and fixed overhead obligations during the shutdown period.