Personal Care Services

Businesses and organizations in the Personal Care Services industry (NAICS code 8121, part of the Other Services (except Public Administration) sector) received 765,186 PPP loans totaling $14.23B during the COVID-19 pandemic.

The average loan for this industry was $18,595 — below the national PPP average of approximately $67,000. This reflects the small business character of most participants in this industry, typically sole proprietors and micro-businesses with modest payroll obligations.

83.8% of loans in this industry were forgiven — totaling $12.12B. To qualify for forgiveness, borrowers had to demonstrate that they maintained headcount and compensation levels and used at least 60% of loan proceeds for payroll expenses.

Notable recipients in this industry include MARIO TRICOCI HAIR SALON AND SPA EE, LLC of PALATINE, IL ($9,896,000); SPORT CLIPS, INC. of GEORGETOWN, TX ($8,508,600); and HIGHLIGHTS SALONS, LLC of BELLEVUE, WA ($8,003,222).

The loan amount distribution for this industry shows a more even spread across loan sizes, suggesting a mix of small and mid-sized businesses. Because borrower names are withheld for loans under $150,000, a substantial portion of recipients in this industry may not appear by name in this dataset.

As part of the broader Other Services (except Public Administration) sector — repair and maintenance, personal, religious, grantmaking, civic, and similar organizations. — businesses in NAICS 8121 were particularly reliant on PPP assistance to bridge the gap between declining revenues and fixed overhead obligations during the shutdown period.